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360fly Camera Review – First Look


Here in 2014, video technology is evolving at breakneck speed. Not only are the newest cameras crammed with the highest amount of resolution current technology has available, and other gadgets like smartphones are following suit, with phone cameras, achieving an all-time high in Mega pixels, but new technologies at the forefront of the video industry are breaking new grounds. Panoramic video is becoming more common, and virtual reality videos are in production for upcoming virtual reality helmets like the Oculus Rift, meaning we'll soon see a new twist on an aging form of entertainment.

One of the most promising panoramic video cameras in the pioneer age of panoramic video cameras is the 360Fly from the company, EyeSee360. The Company has recently received $17.8 million, its first funding round, led by Catterton, Qualcomm Ventures, and others.

This tennis-ball-sized video camera is a powerhouse of panoramic proportions, capturing video with a 1500 by 1500 resolution at 30 frames per second. But, it's not so much the video quality that makes the 360Fly so enticing, as it is the viewing angles of the camera itself.

Featuring a full 360-degree horizontal field of view (which is not new itself), the 360Fly also has a vertical viewing angle of 240 degrees. Combine this with the fact that inside the device is only one camera, and you can see why it is an exciting product for tech and A/V junkies the world over.

The 360Fly comes with a standard tripod-compatible mount, but is also capable of attaching to helmet mounts, or can be used as a handheld camera. The company also designed the device to be tough enough for sports users, as it is waterproof up to 5 meters (or 16 feet), and is lightweight, at 4.2 ounces.

It also features a video encoding system that allows video shot with the device to be just a bit larger than a normal HD video. The entry level model has 16 GB of storage capacity, and is capable of recording up to 2 hours of continuous footage.

The aim of the company, with the 360Fly, is to allow users to create panoramic video they can interact with, during playback. The price is set to $449 upon release, and the product is expected to hit the market sometime in 2014.

“We have been looking for a partner that shares our vision and is a leader in the
Consumer electronics industry – VOXX is that partner,” said Tim O’Neil, CEO of
EyeSee360. “We believe this technology will change the way people expect to interact
with video whether peer–to-peer or from broadcasters. This is an exciting step in the
Evolution of video”

Panoramic video technology is definitely still in its infancy years. The possibilities exist, and it's just a matter of time until the right people come along and perfect it to a point where it becomes a proprietary format.

Don't expect to be seeing any movies in theaters, sporting this new panoramic take on video capture any time soon, but you might run into a video here or there with it. Better yet, if you or someone you know acquires the 360Fly, you can test it out yourself, and enjoy using the latest and greatest panoramic video has to offer.

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